After your claim and your Persona verification are approved, you open your profile in the Business tab and edit it there. OpenAI reviews each change before publishing it, so an update is not live the moment you save.
Which details can you change?
- Website
- Business description
- Product or service category
- Logo
- Delivery policy
- Return policy
- A cover photo and other optional details
What happens after you save?
OpenAI reviews and publishes changes. Updates can take time to appear in a listing or in a ChatGPT answer. OpenAI is explicit that a saved change does not mean every answer will reflect it immediately.
Why might an answer still be out of date?
ChatGPT may also draw on other sources when it answers questions about your business. If your old hours are still on your own website or another listing, an answer can repeat them. Update every source in the same week, starting with your website.
How do you keep it from drifting?
Give one person the job and a calendar reminder. We suggest re-reading the page against your website every quarter, and immediately after any change to prices, hours, services, or policies. Hi Dev can hold that job as an agency with access granted by you.
Where these facts come from. Platform details were checked against OpenAI's help article, Setting up your business on ChatGPT, on November 11, 2026. The product is in beta and the rules change.
Hi Dev is an independent software studio. We are not affiliated with, endorsed by, or part of OpenAI. Eligibility, verification, and approval are decided by OpenAI.